frank is the perfect physical product for an integrated wayfinding and urban realm system.
But he’s only as good as the wayfinding strategy that drives him and the information graphics he carries. If the wayfinding strategy is flawed, frank will be in the wrong place, carrying the wrong information. If the information graphics are weak, his communication with users will be ineffective.
At fwdesign we can advise you on both. If necessary we can conduct a wayfinding audit, develop an appropriate strategy and design the information graphics that, in partnership with frank, will deliver the most effective wayfinding and urban realm solution.